Results highlight growing technical maturity and US customer engagement growth
Shelly Group’s 2026 survey collected over 44,000 responses in three weeks, highlighting strong global engagement and rising adoption of smart home solutions. The results show a technically mature user base, multi-protocol adoption, and a shift toward flexible, more open ecosystems.
Global Reach and Market Trends
The DACH region remains the most engaged market, Italy emerges as a high-satisfaction growth region, and the US is one of the fastest-growing markets, signalling rising adoption and brand awareness. Shelly’s owned channels, including email, the Shelly app, and website, continue to drive strong participation.
Technical Maturity and Engaged Users
Most users operate devices daily and integrate multiple Shelly products into sophisticated setups. Many install devices themselves, including solutions requiring electrical wiring, showing confidence, hands-on expertise and deep involvement.
Multi-Protocol Ecosystems and Core Use Cases
Shelly customers increasingly combine devices with other IoT brands. Adoption of Matter, Zigbee, and Thread grows, and platforms like Home Assistant are popular. Lighting automation and energy monitoring remain key, with rising adoption in heating, cooling, and safety applications.
Strategic Insights
Tracking behaviour since 2021, Shelly confirms trends toward mature users, complex installations, and open ecosystems. Insights guide Shelly’s strategy to deliver reliable, flexible, and interoperable solutions for next-generation smart homes.
