Media kit

Shelly at IFA 2025

Shelly at IFA 2025: Experience smart innovations live  04.09.2025  Significantly expanded product portfolio with highlights such as the Shelly Power Strip 4 Gen4, Shelly Presence...
Shelly Europe

New products IFA 2025

Shelly at IFA 2025: Connected, intelligent, future-proof – focus on new products  04.09.2025  Greater comfort, safety, and energy efficiency thanks to innovative new products  Shelly...
Shelly Europe

BLU ZB Products

04.09.2025   Shelly BLU ZB: Easy integration and smart control thanks to Bluetooth and Zigbee    Easy setup via Bluetooth, stable integration via Zigbee  Numerous new...
Shelly Europe

LOQED

04.09.2025   Shelly presents new & improved LOQED Touch Smart Lock at IFA   Completely keyless: access via smartphone, PIN code, or touch - anytime, anywhere...
Shelly Europe

Shelly X - Powered by Shelly

04.09.2025   Shelly X makes devices smart: precise control and scene integration  New Shelly X modules & "Powered by Shelly" solutions: Now it's even easier to...
Shelly Europe

Gen3 and Gen4 Products

04.09.2025   IFA 2025: Shelly presents Gen3 and Gen4 smart home solutions with expanded capabilities  State-of-the-art smart home technology for private and professional applications  Easy integration...
Shelly Europe

Shelly Group introduces multiprotocol connectivity at CES 2025

The Gen4 Series features smart home devices with multi-protocol support for Wi-Fi, Bluetooth, Zigbee and Matter.

Shelly Europe

Shelly Group unveils next-gen IoT solutions at CES 2025

The Mini Gen4 Series offers compact solutions for smart automation and energy management.

Shelly Europe

Shelly Group premieres Shelly Dimmer Gen3 and Shelly Wall Display X2

Shelly Wall Display X2 features a 6.95" touchscreen for easy control of lights, temperature, and humidity, with real-time energy monitoring. Shelly Dimmer Gen3 offers smart scheduling for customizable, energy-efficient lighting.

Shelly Europe

Shelly Group reveals upgraded Z-Wave lineup

Shelly’s upgraded Z-Wave lineup with Long Range (ZWLR) technology offers 1-mile connectivity, support for 4,000 devices, and enhanced energy efficiency, perfect for large homes and commercial settings.

Shelly Europe