Shelly Group Scales Production to Fuel Global Growth

Shelly Group Scales Production to Fuel Global Growth

Shelly Group continues its rapid global expansion significantly increasing the production capacity of its main manufacturing partner to fully support the next phase of growth.

To keep pace with its dynamic growth, Shelly Group is nearly doubling the monthly output of its primary manufacturing facility in China—from around 800,000 units to 1.5 million units starting in the second half of 2025. A further increase to up to 2 million units per month is targeted for 2026. This expansion unlocks the potential for over EUR 100 million in additional annual sales, fully funded by Shelly’s Chinese contract manufacturing partner.

By scaling proactively and with foresight, Shelly Group is ensuring operational readiness for its ambitious roadmap while staying ahead of increasing market demandv.

“More than doubling our production capacity in less than two years is far more than an operational achievement – it is a clear commitment to our ambition to reach the next level of growth”, said Wolfgang Kirsch, Co-CEO of Shelly Group. “We are laying the foundation to exceed our targets and respond flexibly to future demand. This move underscores the determination behind our long-term strategy.”, Kirsch added.

The expansion further solidifies Shelly Group’s position as a global player in the IoT sector—delivering smart, scalable, and future-ready solutions across more than 130 countries.