Shelly Group was honored with three prestigious awards at the finals of SAP Innoweeks 2025 hackathon event, receiving recognition in three out of five categories: Best Design, Audience Choice, and Grand Prize Winner. The accolades reflect the team’s innovative approach, strong collaboration, and the real-world applicability of the solution they developed.
The annual SAP Innoweeks initiative, organized by SAP Labs SEE, brings together participants from Bulgaria and Romania - including SAP engineers and client companies - to form cross-functional teams that address real business challenges. In close collaboration, the joint team of Shelly Group and SAP Labs focused on a timely logistics problem: the need for an intelligent and automated solution for optimal packaging of products with varying sizes and weights into boxes of different dimensions.
The concept, powered by AI, aims to streamline warehouse operations by reducing order preparation time and optimizing transportation costs. It not only meets a tangible business need but also highlights Shelly Group’s capacity to integrate leading technological practices into its daily operations.
The teams presented their results during the annual SAP d-com conference in the format of 5-minute pitches in front of over 1,000 viewers and competed in five categories. Shelly’s solution stood out for its robust technical execution, user-friendly design, and clearly defined business value. The project received unanimous audience support, securing the Audience Choice award.
