Shelly Broadens Its Reach Across Poland’s Professional and Retail Sectors

Shelly Broadens Its Reach Across Poland’s Professional and Retail Sectors

Shelly Group continues to expand its footprint in the Polish market through a series of new partnerships aimed at strengthening its position across the industrial, telecom, lighting, and professional installer sectors.

A key milestone is the new collaboration with TME Electronic Components, one of Poland’s most recognized B2B platforms for electronic and industrial components. The partnership gives Shelly broader access to industrial customers and professional installers, with the full Shelly portfolio becoming available through TME’s extensive reseller network.

Shelly is also progressing discussions with TelForceOne, a major distributor in the telecom sector. The cooperation is expected to create new opportunities for scaling Shelly’s Plug & Play solutions through telecom operators and selected retail channels across Poland.

In the connected lighting segment, Shelly has partnered with Elkabel, a professional lighting retailer currently developing a dedicated Shelly showroom concept planned for launch in Q3 2026. The initiative will support brand visibility among architects, installers, and end customers, while further strengthening Shelly’s positioning in smart lighting and energy management solutions.

Additionally, Shelly has started working with SmartProtector, a specialized technical distributor and advisor for integrators and electrical contractors. The partnership opens new opportunities in Southern Poland through installer-focused trainings and closer collaboration with professional integration partners.

Together, these partnerships reflect Shelly’s long-term strategy to build a strong and diversified channel ecosystem in Poland, combining professional distribution, technical enablement, and increased market accessibility to support sustainable future growth.