Shelly Group marked a major milestone this November with a powerful presence at the Forbes Innovation Forum 2025 - followed by two significant recognitions at the Forbes Innovation Awards later the same evening.
Dimitar Dimitrov on the Forbes Main Stage: “From Relays to Ecosystem”
As a special guest at the forum, CEO and Co-founder Dimitar Dimitrov sat down with the Editor-in-Chief of Forbes Bulgaria for an insightful conversation titled “From Relays to Ecosystem.”
He spoke about Shelly’s evolution from a simple experimental relay to a global IoT ecosystem used by millions and highlighted the technological and strategic milestones along the way.
Dimitar shared how Shelly systems today process over 52 GB of data per hour, 24/7, and how innovations in chip manufacturing have opened the door for accessible, consumer-grade automation - an opportunity Shelly seized by making smart technology truly user-centered.
He discussed balancing rapid growth with product quality, Shelly’s sustainability-driven development, and two major future directions:
- Connected protection systems, including smart circuit breakers for real-time home monitoring
- AI-enabled cameras working closely with home automation to deliver intelligent event-based actions
Dimitar emphasized that Shelly’s biggest innovation remains its customer-centric mindset - understanding real needs and designing solutions that make life simpler, safer, and smarter.
Shelly Receives Top Honors at the Forbes Innovation Awards 2025
Following the forum, the evening concluded with exceptional recognition for Shelly Group:
- Dimitar Dimitrov was awarded “Innovative Leader of 2025,” celebrating his vision, entrepreneurship, and role in guiding Shelly from a single-product idea to a global technology brand.
- Shelly 2PM Gen4 won 3rd place in the “Innovative Product” category, standing out for its advanced features, reliability, and energy-monitoring capabilities.
These distinctions reaffirm Shelly Group’s position as a leading innovator in Europe’s smart home and IoT market - and highlight the collective effort of our teams across all departments.
A Proud Moment for All of Us
Dimitar’s keynote and the awards ceremony showcased not only his leadership but the strength, creativity, and dedication of the entire Shelly team. Every engineer, designer, tester, marketer, salesperson, integrator, and support specialist contributes to turning ideas into award-winning products.
Congratulations to Dimitar and to everyone at Shelly Group - these achievements belong to all of us.
Shelly Receives Top Honors at the Forbes Innovation Awards 2025
Following the forum, the evening concluded with exceptional recognition for Shelly Group:
- Dimitar Dimitrov was awarded “Innovative Leader of 2025,” celebrating his vision, entrepreneurship, and role in guiding Shelly from a single-product idea to a global technology brand.
- Shelly 2PM Gen4 won 3rd place in the “Innovative Product” category, standing out for its advanced features, reliability, and energy-monitoring capabilities.
These distinctions reaffirm Shelly Group’s position as a leading innovator in Europe’s smart home and IoT market - and highlight the collective effort of our teams across all departments.
A Proud Moment for All of Us
Dimitar’s keynote and the awards ceremony showcased not only his leadership but the strength, creativity, and dedication of the entire Shelly team. Every engineer, designer, tester, marketer, salesperson, integrator, and support specialist contributes to turning ideas into award-winning products.
Congratulations to Dimitar and to everyone at Shelly Group - these achievements belong to all of us.
Shelly Receives Top Honors at the Forbes Innovation Awards 2025
Following the forum, the evening concluded with exceptional recognition for Shelly Group:
- Dimitar Dimitrov was awarded “Innovative Leader of 2025,” celebrating his vision, entrepreneurship, and role in guiding Shelly from a single-product idea to a global technology brand.
- Shelly 2PM Gen4 won 3rd place in the “Innovative Product” category, standing out for its advanced features, reliability, and energy-monitoring capabilities.
These distinctions reaffirm Shelly Group’s position as a leading innovator in Europe’s smart home and IoT market - and highlight the collective effort of our teams across all departments.
A Proud Moment for All of Us
Dimitar’s keynote and the awards ceremony showcased not only his leadership but the strength, creativity, and dedication of the entire Shelly team. Every engineer, designer, tester, marketer, salesperson, integrator, and support specialist contributes to turning ideas into award-winning products.
Congratulations to Dimitar and to everyone at Shelly Group - these achievements belong to all of us.
