Shelly Group’s Successful Participation at Digitalk 2025: Harness the AI-Powered Future

Visitors got a firsthand look at our Premium AI-assisted IoT solutions for automated and efficient energy and lighting management in homes and businesses

Shelly Group made a strong impact at this year’s Digitalk Conference 2025, a premier regional event focused on digital transformation, innovation, startup culture, investment trends, and the accelerating influence of artificial intelligence. As AI continues to reshape industries, Shelly demonstrated how it is helping redefine the future of smart home and energy technologies.

Our dedicated booth showcased the exclusive benefits available to Shelly Premium App users, including two standout features: AI models for early device failure detection and smart reminders for forgotten lights — both designed to enhance performance, efficiency, and user convenience.

Visitors had the opportunity to engage directly with Shelly’s intelligent energy management systems and experience how artificial intelligence is integrated into real-world applications.

“Participating in Digitalk 2025 was really important for us, as it gave us the chance to present not only our products, but also our vision for the industry’s future – a future where AI is a key driver of growth and innovation.”

— Ivan Mihaylov, Deputy Chief Commercial Officer, Shelly Group

The conference agenda focused heavily on the transformative potential of AI across sectors. Major topics included:

●      The AI economy and emerging opportunities

●      New AI ecosystems and AI-driven automation

●      AI-as-a-Service (AIaaS) and intelligent agents

●      The impact of AI on the gig economy and SaaS evolution

●    The future of entrepreneurship in the AI era

An additional highlight of the event was the notable interest from young talents in Shelly Group’s technology and mission - something that did not come as a surprise to the company but rather reaffirmed its reputation as a leader in the IoT sector.

“We weren’t surprised by the strong interest from young professionals – it’s a clear sign that Shelly is not only a technology innovator, but also a magnet for the next generation of talent in the IoT space.”

— Ivan Mihaylov, Deputy Chief Commercial Officer, Shelly Group

Shelly Group’s presence at Digitalk 2025 underscored its position as both a technology leader and a key contributor to the region’s digital and sustainable transformation.