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TERMS AND CONDITIONS OF THE CAMPAIGN
“SHELLY BLACK FRIDAY 2026 VIP”

I. TERMS AND CONDITIONS

These Terms and Conditions apply to the campaign “Shelly Black Friday 2026 VIP” (“the Campaign”).

By registering in the Shelly VIP List or otherwise participating in the Campaign, You agree to be bound by these Terms and Conditions and by the decisions of the Organizer, which are final and binding in all matters relating to the Campaign, to the extent permitted by applicable law.

By participating in the Campaign, You acknowledge that You have read, understand and agree to these Terms and Conditions and that You will comply with them and with all applicable laws.

The Organizer reserves the right to modify or amend these Terms and Conditions, and changes will take effect once posted on https://www.shelly.com/.

These Terms and Conditions do not limit any statutory rights of the Participants or any rights and obligations under the General Terms and Conditions of the online store.

1. Campaign: “Shelly Black Friday 2026”

The Campaign consists of:

• registration in the VIP List (or existing membership in it, see Section 6.2.4), which gives the Participant one (1) Draw Ticket (only for Participants resident in an Eligible Country, see Section 5) and access to VIP perks during the Black Friday Campaign (Section 6.2);
• referral of friends via a Personal Referral Link, which gives the Participant up to five (5) additional Draw Tickets (subject to the same condition) (Section 6.3);
• a Prize Draw among Eligible Participants resident in an Eligible Country, in which the number of Winners depends on the total number of registrations in the VIP List (Sections 6.4 to 6.9).

The discounts and VIP perks available during the Black Friday Campaign are governed by the separate terms and conditions, which will be published on https://www.shelly.com. These Terms and Conditions govern only the VIP List registration, the referral programme and the Prize Draw.

These Terms and Conditions do not apply for the United States, Canada and Latin America Countries.

For the purposes of these Terms and Conditions:

• “VIP List” means the Shelly VIP List for Black Friday 2026, which can be joined via the landing page https://www.shelly.com/pages/black-friday (“Landing Page”);
• “VIP Giveaway” means the opportunity for Eligible Participants to receive Store Credit.
• “Participant” means a person who meets the conditions of Section 6.1 and has validly registered in the VIP List or is an Existing VIP Member under Section 6.2.4;
• “Draw Ticket” means one entry in the Prize Draw;
• “Personal Referral Link” means the unique link assigned to each Participant to invite friends to join the VIP List;
• “Referred Friend” means a person who registers in the VIP List via a Participant’s Personal Referral Link;
• “Black Friday Campaign” means the Shelly Black Friday 2026 campaign on https://www.shelly.com, which runs during the Qualifying Order Period;
• “Qualifying Order” is an order that: (i) is placed in the online store https://www.shelly.com during the Qualifying Order Period; and (ii) is placed with the same email address as the one used to register in the VIP List; and (iii) includes at least one Shelly product and is paid in full; and (iv) is not placed for business, resale or professional purposes. Orders placed via https://us.shelly.com/ do not qualify for participation in this Campaign.
• “Eligible Participant” have the meanings given in Section 6.5;
• “Winner” means an Eligible Participant selected in the Prize Draw,
• “Win Confirmation” has the meaning given in Section 6.8.4;
• “Eligible Country” has the meaning given in Section 5;
• “Store Credit” or the “Prize” means the prize described in Section 6.6.

2. Campaign Organizer

Shelly Europe Ltd., UIC 202320104, a Bulgarian company having its registered office at 51 Cherni Vrah Blvd, floor 2 and 3, 1407 Sofia, Bulgaria (“the Organizer”).

Where an order is processed through Global-e as merchant of record, Global-e is not involved in the Campaign.

The Store Credit is a promotional prize granted by the Organizer. It is not a refund of the purchase price of the Qualifying Order and does not affect the sales contract concluded for the Qualifying Order.

3. Channel

The Campaign is valid exclusively via the online store https://www.shelly.com for the Eligible Countries and the Landing Page. Orders placed via the Shelly B2B portal, online marketplaces, distributors, retailers or any other sales channel are not Qualifying Orders.

4. Campaign Period

Sign-up Period (registration in the VIP List and referrals): from Thursday 12.11.2026 at 09:00 AM EET (UTC +2) to Wednesday 18.11.2026 at 11:59 PM EET (UTC +2).

Qualifying Order Period (Black Friday Campaign): from Thursday 19.11.2026 at 09:00 AM EET (UTC +2) to Wednesday 02.12.2026 at 11:59 PM EET (UTC +2).

Prize Draw: Friday 18.12.2026.

Notification of Winners: from Friday 18.12.2026 to Monday 21.12.2026.

5. Territory

The VIP perks are open to all Participants who have subscribed for the VIP List.

The VIP Giveaway is open only to Eligible Countries.

The Prize Draw, including the allocation of Draw Tickets, is open only to Participants resident in one of the following countries (each an “Eligible Country”):

(a) the following States of the European Union (except Poland and Belgium): Austria, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden;

(b) Albania, Algeria, Andorra, Angola, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Bhutan, Bosnia and Herzegovina, Botswana, Brunei, Burkina Faso, Cambodia, Cameroon, Cape Verde, Comoros, Cook Islands, Côte d’Ivoire, Djibouti, Egypt, Equatorial Guinea, Faroe Islands, Fiji, Gabon, Gambia, Georgia, Ghana, Gibraltar, Guernsey, Hong Kong Special Administrative Region, India, Indonesia, Ireland, Israel, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Laos, Latvia, Lesotho, Liberia, Liechtenstein, Luxembourg, Macao Special Administrative Region, Madagascar, Malawi, Maldives, Malta, Mauritania, Mauritius, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Namibia, Nauru, Nepal, New Caledonia, New Zealand, Nigeria, Niue, North Macedonia, Oman, Pakistan, Papua New Guinea, Philippines, Portugal, Qatar, Republic of the Congo, Réunion, Rwanda, Samoa, San Marino, São Tomé and Príncipe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Solomon Islands, South Africa, South Korea, Sri Lanka, Taiwan, Tanzania, Thailand, Togo, Tonga, Turkmenistan, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uzbekistan, Vanuatu, Vatican City, Vietnam, Zambia.

The VIP Giveaway does not take place in Poland and Belgium and any other country or territory not listed above and any Participants from these territories are not eligible to participate in the Prize Draw.

Participants from non-Eligible Countries are still entitled to join the VIP List and have access to all VIP perks.

The country of residence is verified before the Prize is awarded. The Prize Draw is void in all non-Eligible countries and anywhere else where prohibited or restricted by law. The Organizer reserves the right to exclude from the Prize Draw Participants resident in any country, state or territory where the Prize Draw would be prohibited or subject to a permit, registration, notification, bonding or similar requirement. Such Participants keep their access to the VIP perks.

The Organizer reserves the right to restrict or modify these Terms and Conditions if required by law in a particular country, including by restricting the Campaign to specific regions.

6. VIP List, Referrals and Prize Draw

Each element of the Campaign is subject to the specific terms described below.

6.1. Who can participate

6.1.1. The VIP List and VIP perks are open to natural persons who:

• are at least 18 years old, or of the age of majority in their country or state of residence if it is higher;
• act as consumers, i.e. for purposes outside their trade, business, craft or profession; and
• have a valid personal email address.

6.1.2. The Prize Draw is open only to VIP List subscribers from Eligible Countries who made a Qualifying Order.

6.1.3. The following persons are not eligible to participate in the Campaign:

• B2B customers, including any person or entity that purchases from Shelly for business, resale or professional purposes, has a business account with Shelly (including on the Shelly B2B portal), or places an order with a VAT identification number;
• employees of Shelly Group SE and its affiliated companies, and members of their immediate family and household;
• employees of agencies, contractors and other persons involved in the organisation of the Campaign, and members of their immediate family and household;

6.1.4. Each person may register in the VIP List only once and with only one email address. For the purpose of the VIP Giveaway, if one person registers with several email addresses, aliases or identities, the Organizer may disqualify that person and cancel all related Draw Tickets.

6.2. Joining the VIP List and Referring

6.2.1. To join the VIP List, the Participant must, during the Sign-up Period, enter a valid email address on the Landing Page and accept these Terms and Conditions and the Privacy Policy.

6.2.2. Registration in the VIP List is free of charge and does not require any payment, subscription or purchase.

6.2.3. VIP List members receive VIP perks during the Black Friday Campaign. The VIP perks will be governed by the terms and conditions referred to in Section 1. Registration in the VIP List does not give early access to the Black Friday Campaign.

6.2.4. Persons who were registered in the Shelly VIP List before the start of the Sign-up Period and are still subscribed to it at that time (“Existing VIP Members”) automatically receive VIP perks.

6.2.5. After registration, each Participant receives a Personal Referral Link on the Landing Page that he/she can use to refer friends to join the VIP List and receive all VIP perks.

6.2.6. To receive a Personal Referral Link, an Existing VIP Member must enter the same email address on the Landing Page during the Sign-up Period which the VIP Member has initially registered for the VIP List; the Personal Referral Link is then created automatically. Re-entering the email address does not give an additional Draw Ticket.

6.3. Draw Tickets for the Giveaway

6.3.1. Each Participant who validly registers and is resident in an Eligible Country receives one (1) Draw Ticket.

6.3.2. For each Referred Friend who validly registers in the VIP List via the Participant’s Personal Referral Link during the Sign-up Period, the Participant, if resident in an Eligible Country, receives one (1) additional Draw Ticket, up to a maximum of five (5) additional Draw Tickets. Each Participant can therefore hold a maximum of six (6) Draw Tickets. Referred Friends above this limit do not give additional Draw Tickets but count toward the Milestones under Section 6.4.

6.3.3. A referral qualifies for additional Draw Ticket only if the Referred Friend:

• is a different natural person from the Participant and meets the conditions of Section 6.1;
• was not already registered in the VIP List (including as an Existing VIP Member) when using the Personal Referral Link; and
• completes the registration under Section 6.2.1 with their own valid email address.

6.3.4. The Referred Friend does not need to place an order for the referral to be valid. The Referred Friend receives their own Draw Ticket and Personal Referral Link and may refer friends under the same conditions.

6.3.5. Referred emails may participate in the Giveaway on their own only upon their valid registration with the VIP list.

6.3.6. The following are not permitted and will result in the cancellation of the related Draw Tickets, and may result in disqualification under Section 6.10:

• self-referrals, including registrations with additional email addresses or aliases of the Participant;
• fake, disposable or temporary email addresses, or email addresses of other persons used without their knowledge;
• automated or bulk registrations, bots, scripts or any other manipulation of the referral mechanism;
• misleading statements about Shelly, its products or the Campaign;

The list is not exhaustive and the Organizer reserves the right to cancel any Draw Ticket in case of fraud or any suspected misconduct.

6.4. Number of Winners – Milestones

6.4.1. The number of Winners depends on the total number of valid registrations in the VIP List made during the Sign-up Period (“Total Sign-ups”). As the Total Sign-ups increase, additional number of Winners are unlocked at the milestones shown on the progress bar on the Landing Page (“Milestones”), from 100 up to a maximum of 500 Winners.

6.4.2. The progress bar on the Landing Page shows the progress toward the Milestones as a percentage and is indicative only. The final Total Sign-ups are determined by the Organizer after the end of the Sign-up Period, after removing invalid, duplicate and fraudulent registrations. As a result, the final number of Winners may be lower than the progress bar showed during the Sign-up Period.

6.4.3. The Organizer will publish the final number of Winners on the Landing Page by Thursday 19.11.2026 at 11:59 PM EET (UTC +2).

6.5. Eligibility for the VIP Giveaway

6.5.1. To be eligible for the VIP Giveaway (“Eligible Participant”), the Participant must:

• be validly registered in the VIP List in accordance with Section 6.2;
• be resident in an Eligible Country (Section 5);
• place at least one Qualifying Order during the Qualifying Order Period; and
• not have cancelled, withdrawn from or fully returned all of their Qualifying Orders by the date of the Prize Draw;

6.5.2. Participants who do not meet the eligibility criteria do not participate in the Prize Draw..

6.5.3. Product prices during the Black Friday Campaign are not increased in connection with the Campaign or the Prize Draw.

6.5.4. Each eligible Participant shall take part in the Prize Draw once only, with all Draw Tickets allocated to that Participant, irrespective of the number of Qualifying Orders placed.

6.5.5. One Participant is entitled to participate only once with all his/her Draw Tickets and can receive only one Prize per VIP registered email irrespective of the numbers of Qualifying Orders placed with that email.

6.6. Prize – Store Credit

6.6.1. Each Winner receives Shelly store credit (“Store Credit”) equal to 100% of the Qualifying Order Value but in any case not more than the maximum of EUR 200 per Winner. For Qualifying Orders placed in a currency other than EUR, the amount is calculated at the exchange rate applied by the online store on the date of the Qualifying Order. The Store Credit is issued in the currency of the Qualifying Order.

6.6.2. The “Qualifying Order Value” is the amount actually paid for the Shelly products in the Qualifying Order, after all discounts, coupon codes, vouchers and store credit have been applied, including VAT where VAT is charged, and excluding:

• shipping and delivery fees;
• customs duties, import taxes and fees, and sales taxes;

6.6.3. If a Winner placed more than one Qualifying Order, the Store Credit is calculated on the Qualifying Order with the highest Qualifying Order Value. The values of several Qualifying Orders are not added together.

6.6.4. Any part of a Qualifying Order that is cancelled, withdrawn, returned or refunded before the Win Confirmation is deducted from its Qualifying Order Value.

6.6.5. The Store Credit is issued as a voucher code and automatically credited upon next Order with the registered email address.

6.6.6. The Store Credit is a promotional prize. It is not a refund of the purchase price of the Qualifying Order and does not affect the Winner’s statutory rights in relation to the Qualifying Order.

6.6.7. Winners are responsible for any taxes on the Prize under the laws of their country or state of residence, except where the Organizer is required by law to withhold or report them. The Organizer may request the information needed to comply with its tax obligations, such as a tax identification number, and may withhold the Store Credit until this information is provided.

6.6.8. Each eligible Participant can win only once. The Prize cannot be exchanged for another prize, cash or claimed by a person other than the Winner. The Prize is not transferable.

6.6.9. The total value of all Prizes awarded under these Terms and Conditions shall not exceed EUR 100,000 (one hundred thousand euro). The actual total value depends on the number of Winners unlocked under Section 6.4 (maximum 500 Winners) and is in any case limited by the maximum value per Prize under Section 6.6.1.

6.7. Prize Draw

6.7.1. The Prize Draw will take place on Friday 18.12.2026, at least fourteen (14) days after the end of the Qualifying Order Period. The Prize Draw will be conducted by the Organizer, either in-house or using a third-party random selection tool, in a way that gives each eligible Draw Ticket an equal chance of being selected.

6.7.2. Each eligible Draw Ticket is one entry. A Participant with more Draw Tickets has a proportionally higher chance of being selected. The chances of winning depend on the total number of eligible Draw Tickets.

6.7.3. If a Participant is selected more than once, only the first selection counts and another Draw Ticket is drawn.

6.7.4. In addition to the Winners, the Organizer will draw reserve Winners in ranked order. A reserve Winner replaces a Winner who is disqualified, is found not to be eligible, does not respond in time under Section 6.8.3.

6.8. Notification, verification and issue of the Store Credit

6.8.1. Winners will be notified by email, sent to the email address used for the VIP List registration, between Friday 18.12.2026 and Monday 21.12.2026. The notification will state the Qualifying Order on which the Store Credit is calculated and the provisional amount of the Store Credit.

6.8.2. Before the Store Credit is issued, the Organizer may verify the Winner’s eligibility, including their identity, age, residence (including residence in an Eligible Country), consumer status and compliance with these Terms and Conditions. A Winner who is not resident in an Eligible Country loses the Prize, and the Organizer may award it to a reserve Winner.

6.8.3. If the Organizer requests information or documents for the verification, the Winner must provide them within seven (7) calendar days of the request. If the Winner does not respond in time or provides incorrect information, the Winner loses the right to receive the Prize, and the Organizer may award it to a reserve Winner.

6.8.4. The win is confirmed (“Win Confirmation”) once: (i) any verification under Section 6.8.2 has been completed; and (ii) the withdrawal or return period applicable to the Qualifying Order under the General Terms and Conditions of the online store has expired and any cancellation, withdrawal or return started within that period has been processed.

6.8.5. The Store Credit will be given within seven (7) calendar days of the Win Confirmation.

6.9. Cancelled, withdrawn and returned orders

6.9.1. If all Qualifying Orders of a Participant are cancelled, withdrawn or fully returned before the Prize Draw, the Participant is not an Eligible Participant and their Draw Tickets are not entered into the Prize Draw.

6.9.2. If, after the Prize Draw but before the Win Confirmation, all Qualifying Orders of a Winner are cancelled, withdrawn or fully returned, the Winner loses the Prize, and the Organizer may award it to a reserve Winner.

6.9.3. If, before the Win Confirmation, a Qualifying Order is partially cancelled, withdrawn or returned, the Store Credit is reduced in accordance with Section 6.6.4.

6.9.4. A chargeback or other reversal of the payment for a Qualifying Order is treated as a cancellation of that order.

6.10. Disqualification and fraud

6.10.1. The Organizer may cancel Draw Tickets, disqualify a Participant, or refuse or cancel the Prize if it has reasonable grounds to believe that the Participant:

• does not meet the conditions of these Terms and Conditions;
• has provided false or incomplete information;
• has registered more than once, used self-referrals or used fake email addresses;
• has used automated means or otherwise manipulated the Campaign, the referral mechanism or the Prize Draw;
• has placed the Qualifying Order for business or resale purposes; or
• has acted fraudulently or in breach of applicable law.

6.10.2. The Organizer will inform the Participant concerned by email. The Participant may respond within seven (7) calendar days, and the Organizer will consider the response before taking its final decision.

6.10.3. If the Store Credit has already been issued and the Organizer later establishes that the Winner was not eligible or obtained the Prize by fraud, the Organizer may cancel any unused Store Credit and withhold any Orders in process or claim the value of any Orders received with the Store Credit used.

6.10.4. The decision of the Organizer to cancel Draw Tickets is final and binding.

II. GENERAL RULES

Registration in the VIP List, the referral programme and the Draw Tickets are free of charge and do not require any payment, subscription or purchase. A Qualifying Order is required only for eligibility in the Prize Draw.

Participation in the Prize Draw can be combined with the discounts and VIP perks of the Black Friday Campaign.

None of the promotional benefits can be sold, transferred or exchanged for their monetary value or for other products or services, nor are they subject to any negotiation.

The Organizer reserves the right to suspend, modify or terminate the Campaign or the Prize Draw in the event of fraud, abuse, tampering, or technical, administrative, financial or other difficulties beyond its reasonable control, or if required by law or by a competent authority. In such cases, the Organizer will post a notice at https://www.shelly.com/ and will, as far as possible, preserve the Draw Tickets already earned and the Prizes already won.

Except where required by applicable law, no compensation in any form or amount is owed to Participants for the suspension or termination of the Campaign or the Prize Draw.

The Organizer may refuse to apply any promotional terms and to provide any promotional benefits if: (i) the requirements under these Terms and Conditions or the applicable law are not met, (ii) ordered by a competent government body, (iii) there are statutory limitations; (iv) fraud is reasonably suspected. Subject to Section 6.10.2, the Organizer’s decision in such cases is final.

The Organizer is not responsible for emails that are not received because of an incorrect email address, spam filters, full mailboxes or technical failures beyond its control. Participants are advised to check their spam folder.

To the extent permitted by applicable law, and without prejudice to the Organizer’s liability for intent, gross negligence, death or personal injury, Participants release the Organizer from liability for any damages, losses or costs arising from: (a) participation in the Campaign; (b) violations of these Terms and Conditions, the online store’s General Terms and Conditions or Privacy Policy; (c) technical malfunctions or transmission issues; (d) internet traffic or website access delays; (e) errors in Campaign materials or any technical or human error.

To the same extent, the Organizer disclaims liability for lost profits or any special, incidental, indirect, punitive or consequential damages related to the Campaign.

III. PERSONAL DATA

The Organizer processes the personal data of Participants as a controller for the purposes of the Campaign, including: registration in the VIP List; verification of the country of residence; allocation of Draw Tickets and tracking of referrals; matching VIP List registrations with Qualifying Orders; conducting the Prize Draw; notifying and verifying Winners; issuing the Store Credit; preventing fraud and abuse; and complying with legal obligations.

The legal bases are the performance of these Terms and Conditions (Art. 6(1)(b) GDPR), compliance with legal obligations, including tax and accounting obligations (Art. 6(1)(c) GDPR), and the Organizer’s legitimate interest in preventing fraud and abuse (Art. 6(1)(f) GDPR).

The Prize Draw may be conducted using a third-party random selection tool. In that case, the Organizer will share with the tool provider only the data necessary to conduct the draw, in pseudonymised form where possible, and will ensure that this processing complies with applicable data protection law.

More information about the processing of personal data and the rights of data subjects is available in the Privacy Policy of the Organizer’s online store at https://www.shelly.com/pages/privacy-policy.

IV. GOVERNING LAW

All disputes arising out of or in connection with these Terms and Conditions shall be settled by mutual negotiation. If no agreement is reached, these Terms and Conditions are governed by Bulgarian law and the competent courts in Sofia, Bulgaria have jurisdiction. This does not affect the mandatory consumer protection provisions of the Participant’s country of residence or the Participant’s right to bring proceedings before the courts of that country.

V. MISCELLANEOUS

If any part of these Terms and Conditions is held by a court of competent jurisdiction to be invalid, illegal or otherwise unenforceable, such part will be modified by such court to the minimum extent necessary to make it enforceable while preserving to the maximum extent possible the original intent, and the remaining parts of these Terms and Conditions will remain in full force and effect.

These Terms and Conditions are drawn up in English. Where translations are provided, the English version prevails to the extent permitted by applicable law.

For any questions related to the Campaign or these Terms and Conditions, please contact our support team by opening a ticket at Support or by email at support@shelly.cloud

All rights reserved.
Shelly Europe Ltd.