Shelly Group is expanding its professional channel across Europe through a new pan-European partnership with ALSO, giving resellers, system integrators and professional installers broader access to Shelly’s smart home and smart building solutions.
Through ALSO’s extensive European distribution network and dedicated IoT business, professional partners can source and deploy Shelly products for residential, commercial and smart building applications. The partnership also brings together distribution with technical support, training and joint marketing activities.
The collaboration includes technical and sales training, webinars, digital lead-generation activities, industry events and joint marketing campaigns. These initiatives are designed to help ALSO’s channel partners better understand, market and deploy Shelly solutions.
The partnership strengthens Shelly’s growing professional channel while complementing the company’s established presence among consumers and DIY users. By working with ALSO’s network of resellers, integrators and installers, Shelly is making its solutions more accessible to professionals across European markets.
“ALSO’s strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers,” said Wolfgang Kirsch, Co-CEO of Shelly Group. “Together, we are strengthening another important pillar of our long-term international growth strategy.”