Visitors got a firsthand look at Premium AI-assisted IoT solutions for homes and businesses
Shelly Group made a strong impression at Digitalk Conference 2025, one of the region’s leading events on digital transformation, innovation, and the evolving role of artificial intelligence. As AI reshapes industries, Shelly demonstrated how it is redefining the future of smart home automation and energy management.
Interactive Booth and AI Features
At the company’s interactive booth, visitors explored exclusive features from Shelly Premium App users, including two standout AI-powered tools: early device failure detection models and smart reminders for forgotten lights. Both features are designed to optimize performance, increase energy efficiency, and elevate the user experience.

Executive Perspective
“Participating in Digitalk 2025 was really important for us, as it gave us the chance to present not only our products, but also our vision for the industry’s future – a future where AI is a key driver of growth and innovation.” - Ivan Mihaylov, Deputy Chief Commercial Officer, Shelly Group
Talent Interest and Industry Themes
The conference emphasized AI topics such as the AI economy, intelligent automation, and entrepreneurship in the AI era. Shelly drew notable interest from young professionals inspired by the company’s mission and innovation-driven culture. The company's presence at Digitalk 2025 reinforced its role as a regional technology leader and a driving force behind AI-powered digital and sustainable transformation.