Shelly Group accelerates global expansion with major increase in production capacity
Shelly Group continues its rapid international growth by significantly expanding the production capacity of its main manufacturing partner to support the company’s next phase of development.
Doubling Manufacturing Output
To match its strong global demand, Shelly Group is nearly doubling the monthly output of its primary manufacturing facility in China - from approximately 800,000 units to 1.5 million units, starting in the second half of 2025. A further increase to up to 2 million units per month is targeted for 2026. This strategic move unlocks potential for over EUR 100 million in additional annual sales, fully funded by Shelly’s Chinese contract manufacturing partner.
Strategic Vision and Market Readiness
By scaling proactively, Shelly Group ensures it remains ready to meet ambitious growth targets and respond swiftly to increasing market needs.
“More than doubling our production capacity in less than two years is far more than an operational achievement – it is a clear commitment to our ambition to reach the next level of growth”, said Wolfgang Kirsch, Co-CEO of Shelly Group.
“We are laying the foundation to exceed our targets and respond flexibly to future demand. This move underscores the determination behind our long-term strategy.”, Kirsch added.
Strengthening Global Presence
The expansion reinforces Shelly Group’s position as a global leader in IoT innovation, delivering smart, scalable, and future-ready solutions to customers in over 130 countries worldwide.
