Media kit

Shelly at IFA 2026: New products, a growing “Powered by Shelly” ecosystem and new partnerships  September 3, 2026   German household names Miele, WeWash, Hörmann...

IFA 2026: Shelly presents new smart home and energy solutions for greater flexibility, security and efficiency September 3, 2026   Shelly Camera: smart video monitoring...

“Powered by Shelly” continues to grow: new partner products presented at IFA 2026 and partnerships with German manufacturers expanded  September 3, 2026   Shelly presents...

Shelly at IFA 2026: German manufacturers rely on European smart home technology  September 3, 2026   Numerous German manufacturers rely on proven Shelly technology  Shelly...

Shelly Wall Display becomes a Matter controller and a Matter device — a first for a smart home wall panel   September 3, 2026   Your panel is...

One Thread Radio, Three Ways to Connect - Matter, Cloud, and Direct Device-to-Device Control  September 3, 2026   New opt-in firmware for Shelly Gen4 devices...

Connected Solutions for Greater Comfort, Safety, and Flexibility in the Smart Home   First insights into new products & prototypes Expansion of popular product lines...

Innovative new products presented live for the first time at Light + Building 2026 New LOQED Touch Smart Lock for greater comfort and security in...

Introducing the Shelly Pro CBs for larger-scale systems and the compact Shelly Smart MCBs for residential and professional single-circuit installations Advanced safety features: Overload/under-voltage protection,...

More comfort and energy efficiency thanks to Shelly’s latest products Shelly Plug M Gen3: Now suitable for high-power household appliances Extensive expansion of the Gen4...

New Smart Devices Unveiled at Light + Building   New device partners join the “Powered by Shelly” ecosystem at Light + Building All products feature...

Shelly at IFA 2025: Experience smart innovations live  04.09.2025  Significantly expanded product portfolio with highlights such as the Shelly Power Strip 4 Gen4, Shelly Presence...

Shelly at IFA 2025: Connected, intelligent, future-proof – focus on new products  04.09.2025  Greater comfort, safety, and energy efficiency thanks to innovative new products  Shelly...

04.09.2025   Shelly BLU ZB: Easy integration and smart control thanks to Bluetooth and Zigbee    Easy setup via Bluetooth, stable integration via Zigbee  Numerous new...

04.09.2025   Shelly presents new & improved LOQED Touch Smart Lock at IFA   Completely keyless: access via smartphone, PIN code, or touch - anytime, anywhere...